Pan Mass Challenge 2010 - Join our Team
W

Looking for a charity ride in 2010? Ride the 31st Annual Pan-Mass Challenge and
join the Miles for Mary Pan-Mass
Challenge Team, sponsored by LongsCycle.
Last year our Team raised over $57,500 for Jimmy Fund and the Dana-Farber Cancer
Institute!
2010 PMC happens August 7th and 8th. One and two day rides are available.
The Pan-Mass Challenge raised over $30 MILLION in 2009, over $33 Million in 2008 -
WOW!! One of the largest fundraising events
in the Country - largest Cycling for sure, with 100% of the money raised going
to find a cure. 100%!!
Email us at
LongsCycle@LongsCycle.com
Subject: PMC 2010

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12.15.09
In an effort to meet and hopefully exceed this obligation, I would like to invite all of you to join our Miles for Mary Team. For those of you who don’t know Mary Eisnor, she has been our pedal partner for the last 3 years. She is an amazing 7-year old girl who was diagnosed with hepatoblastoma (a form of liver cancer) in July of 2006. She has undergone countless tests, numerous blood/ platelet transfusions, many rounds of chemotherapy, radiation, three major surgeries and dozens of clinical trials. Despite all this treatment, Mary is still battling her cancer. Even though there has been tremendous progress in the fight against cancer, events like the PMC are clearly still essential to further the fight against a disease that affects us all.
As part of a PMC team, we take advantage of the opportunity to fundraise as a group, lessening the burden on each individual to raise the necessary amount. Last year our team donated over $57,000 to hepatoblastoma research at Dana-Farber Cancer Institute. Last year we successfully exceeded our team minimum through a variety of fundraising activities. These included: an event at a local bar, selling Miles for Mary bracelets and t-shirts, selling corporate advertising on our team jerseys, and recruiting corporate sponsors to match donations made by friends and family.
The registration process begins January 12, 2010 for alumni riders and January 19, 2010 for new riders. If we can establish a team by January 9, 2010, we can proceed with a definitive fundraising goal and start executing fundraising efforts as a team. Each of these tasks and any other options we may pursue will require commitment, planning, coordination, and follow-up. I know it may seem overwhelming to start this type of undertaking; however, if we work together by delegating different responsibilities, it will run very smoothly. I look forward to hearing from you all, and hope that you'll be joining Miles for Mary for this year's Pan Mass Challenge. If you have any questions please don’t hesitate to contact me.
Miles for Mary Team Captain
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12.5.09
Pan-Massachusetts Challenge gives $30,384,200 to the Jimmy Fund for 30-year
total of $270 million
BOSTON (Saturday, December 5, 2009, 9 p.m.) - The 2009 Pan-Massachusetts
Challenge (PMC) has contributed $30,384,200 to adult and pediatric cancer
research and care at Dana-Farber Cancer Institute through its August cycling
event.
This PMC fundraising gift is the single largest contribution made to the Jimmy
Fund in 2009, representing 50 percent of the charity's annual revenue. The
funds raised by the 4,937 cyclists of the 2009 PMC brings the organization's
30-year total Jimmy Fund gift to exactly $270 million.
The organization had set the fundraising goal at $30 million."Exceeding our
fundraising goal in this troubled economy is a tribute to PMC riders' commitment
to raising money for cancer research and care," said Billy Starr, PMC founder
and executive director. "It also shows that people understand the necessity of
funding research for this deadly disease."
The ceremonial check was presented to Dana-Farber President Edward J. Benz, Jr.,
MD, at the House of Blues Saturday night at a party attended by some 800 PMC
cyclists and volunteers. The contribution represents 100 percent of every
rider-raised dollar, a charity pass-through rate that is nearly unparalleled
within the $3 billion athletic fundraising event industry.
This is possible due to presenting sponsors the Boston Red Sox Foundation and
Overstock.com who, along with 200 other corporate sponsors, underwrite the cost
of producing the event and provide in-kind contributions of goods and services.
In addition, 3,000 volunteers work throughout the year and during PMC weekend,
fulfilling many roles that are typically paid positions.
"The money the PMC raises is critical to our work. It enables us to invest in
major new patient care and research initiatives that could otherwise go
unfunded," Dr. Benz said. "In this economy, when non-profit organizations are
seeing a decrease in private, corporate and federal funding, we are extremely
appreciative of the PMC's extraordinary support." Dana-Farber is one of the top
cancer research and treatment institutes in the country. The PMC is among
Dana-Farber's largest funders.
In 2009, the PMC attracted 4,937 cycling fundraisers from 36 states and eight
countries. Each cyclist was required to raise a minimum of between $1,000 and
$4,200 to participate, depending on the route chosen. Routes ranged from 47 to
190 miles over one or two days. More than 90 percent of PMCers raised more than
their respective fundraising minimum, according to Starr.
Founded in 1980 when 36 cyclists rode across Massachusetts and raised $10,200
for the Jimmy Fund, the PMC is known today as the "gold standard" of athletic
fundraising events, due to the unprecedented sums it raises and its consistently
efficient charity pass-through rate. In 30 years, 61,606 cyclists have ridden in
the PMC and 36,269 people have volunteered to make the PMC such a successful and
well-supported event.
The PMC was among the very first athletic fundraising events in the nation and
it was a pioneer in the way it focused on raising money for charity.
The 31st annual PMC is set for August 7 and 8, 2010. Registration opens online
on January 12 for alumni and January 19 for newcomers. For more information
about the Pan-Mass Challenge visit
www.pmc.org.
and the

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